We have all heard about TRP ratings of a program in news or papers or advertisements. Have you ever wondered what does it mean and how are the ratings calculated. Lets find out.
What exactly is TRP ?
TRP stands for Televison Rating Point is a tool to judge the viewership of any channel or programme for a period of 30 days. It gives an index of the choice of people and thus helps in recognizing the popularity quotient among different age groups.
How is it calculated ?
There are two methodologies used for TRP calculation :
A device called as People's Meter is attached to a TV set in a few thousand viewers houses across varied demographies. This device would store all relevant statistics about the viewership and sends the data to a central server periodically. After a month, an average is taken to judge the ratings score.
Another way of calculating the TRP is via picture monitoring technique where a specific signal is transmitted through satellite channels at particular intervals, which is then decoded at a central server station.
Who calculates TRP ?
In India it is calculated by INTAM (Indian Television Audience Measurement)
What exactly is TRP ?
TRP stands for Televison Rating Point is a tool to judge the viewership of any channel or programme for a period of 30 days. It gives an index of the choice of people and thus helps in recognizing the popularity quotient among different age groups.
How is it calculated ?
There are two methodologies used for TRP calculation :
A device called as People's Meter is attached to a TV set in a few thousand viewers houses across varied demographies. This device would store all relevant statistics about the viewership and sends the data to a central server periodically. After a month, an average is taken to judge the ratings score.
Another way of calculating the TRP is via picture monitoring technique where a specific signal is transmitted through satellite channels at particular intervals, which is then decoded at a central server station.
Who calculates TRP ?
In India it is calculated by INTAM (Indian Television Audience Measurement)
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